2010 Kokua Festival merchandise is available exclusively at the Kokua Hawaii Foundation online store. Kokua Festival Merchandise from previous years is available.

The Kokua Festival is committed to selling eco-friendly concert merchandise. Festival t-shirts are made from organic cotton, and Festival concert posters are printed on 100% post-consumer waste recycled paper. Re-usable Kokua Festival bags are sold. Fans are encouraged to use these reusable bags at their local grocery stores instead of paper or plastic. Graphic design and printing for Kokua Festival merchandise provided by Lively & Sons, King Graphics and Meridian Graphics.